The Rebel: How do you define success? Joffe: "In publishing? or life? In publishing I'm always pleased when we can help a writer earn a living from doing what they love. That's life-changing. It's exciting when a book is published, I get a real buzz out of that, and then thinking of all the people that read them (and the ones who leave reviews) makes me happy. Success, I think, personally, is about building something which reaches people, and learning new things. I feel that Joffe Books has done that."